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Posted: 31 July 2007

UCD spin-out company wins international award for personalised content discovery solution for mobile portals

The NovaUCD spin-out company ChangingWorlds has received a ‘Deployed Application Award’ from the Association for the Advancement of Artificial Intelligence (AAAI). The award, which recognises successful practical & commercial applications of Artificial Intelligence technologies in industry, was presented at the nineteenth annual AAAI conference which took place in Vancouver in July.

Professor Barry Smyth from the UCD School of Computer Science and Informatics, one of the founders of Changing Worlds, presented the winning paper entitled: "Enabling Intelligent Content Discovery on the Mobile Internet." The paper describes how the ClixSmart portal personalization technology developed by ChangingWorlds has been deployed by leading mobile operators worldwide to deliver very significant portal usability benefits leading to increased portal usage and revenue growth.

The ClixSmart personalization engine is unrivalled in its ability to personalize content and enable intelligent content discovery methods over mobile which allows operators to deliver highly accessible, personalized mobile portals that meet individual subscriber needs. Over 40 mobile operators worldwide have deployed the ChangingWorlds ClixSmart technology.

Constructing a personalised portal page
Constructing a personalised portal page

“Professor Barry Smyth is one of the most highly respected
and recognized experts worldwide in the field of Artificial Intelligence and the success he has achieved through his company ChangingWorlds in the application of AI in commercial deployments is to be applauded,” said William Cheetham, AAAI Conference Chair.

“The AAAI celebrates successful implementations through our innovation awards. ChangingWorlds is a great example of the innovative application of artificial intelligence on a global basis and the ability to achieve competitive advantage through AI in very sophisticated and rapidly evolving industries such
as the mobile industry,” continued Cheetham.

"This award from the AAAI is a strong endorsement of ChangingWorlds' success in bringing state-of-the-art artificial intelligence techniques to the mobile Internet and we are honored to be granted this accolade by esteemed members of the AI community,” said David Moran, CEO of ChangingWorlds.

ChangingWorlds conducted much of its early research in the Smart Media Institute at University College Dublin, where Barry Smyth is Professor of Computer Science at the UCD School of Computer Science and Informatics. The company’s ongoing R&D is still based in NovaUCD, the Innovation and Technology Transfer Centre at University College Dublin.


About AAAI

Founded in 1979, the Association for the Advancement of Artificial Intelligence (AAAI) (formerly the American Association for Artificial Intelligence) is a nonprofit scientific society devoted to advancing the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines and software applications. AAAI also aims to increase public understanding of artificial intelligence and its use in modern day applications, improve the teaching and training of AI practitioners, and provide guidance for research planners and funders concerning the importance and potential of current AI developments and future directions.

About ChangingWorlds

The UCD spin-out company ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company’s ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) for the network operator.

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UCD spin-out company wins international award for personalised content discovery solution for mobile portals