PhD Topic: Fan Experience Analysis
This sport management project will examine how sports organisations such as football/soccer clubs and mega-event hosts engage supporters to drive fan loyalty, consumption, and improve the fan experience.
Project leader: (opens in a new window)Joel Rookwood
Reference text: (opens in a new window)Routledge Handbook of Sports Fans and Fandom
Contact to discuss: (opens in a new window)joel.rookwood@ucd.ie