Corporate Entrepreneurship - The Key to Making Innovation Happen (Abstract)
Effective Innovation is the primary source of sustainable competitive advantage in the twenty-first century. Companies are left with no choice but to innovate well; otherwise they will disappear from the market. Corporate entrepreneurship is a key way to make innovation happen inside established organisations. It is also a vehicle for the innovative opportunities which don’t fit neatly into a company’s core business. Corporate entrepreneurship is a strategic answer to the challenge of organic growth.
According to Professor Peter Russo, “Generating good ideas is generally not the bottleneck in the innovation process; the real challenge is to successfully commercialise those ideas. This requires employees to behave like entrepreneurs.”
