Media Management Project- Industry Partners

We welcome opportunities to collaborate with industry, cultural, and community partners. If your organisation would like to explore collaboration with Media Management students, we’d be delighted to hear from you. Together, we can turn ideas into impact and insight into success.

At its core, the MMP is founded on Community-Engaged Learning (CEL), which is recognised as
transformative for both students and community partners. CEL is defined as a form of experiential
education underpinned by civic engagement. It bridges the gap between academic study and the
lived realities of society.

Partnerships with organisations are at the heart of the Media Management Project experience. Clients
and collaborators benefit from working with our students, who bring fresh perspectives, research informed approaches and creative solutions to real communication challenges.
These collaborations allow organisations to:

• Access new ideas and data-driven insights.
• Engage and widen networks with future media leaders.
• Build visibility within the UCD community, creating a reputation of excellence in communication
  and innovation.
• A low-risk, high-reward opportunity to test fresh ideas, creative campaigns, or new audience
  strategies, supported by research insight and academic mentorship, without the high costs or
  risks of a full campaign.

Why Collaboration Works.

Collaboration with our students can provide organisations with the chance to identify emerging
talent and future hires. This is a low-risk way to see how potential recruits think, work, and
contribute. Collaborations also encourage reflective practice from both sides. Providing both professionals and students to test, learn, and refine approaches to communication management.

Why Partner with an MMP Student?

Partnering with a Media Management Project student is an opportunity to:

• Gain fresh perspectives and academically informed insight
• Access specialist skills in media, communication, and research
• Support work that organisations often lack capacity to deliver
• Benefit from professional-quality outputs without consultancy costs
• Build relationships with UCD’s postgraduate talent pool
• Contribute to community-engaged learning and civic impact
• For many organisations, MMP involvement has enabled progress on strategic goals that had been
  postponed due to staffing, resource constraints, or time pressures.

For detailed information, please review the MMP Handbook

If you would like to discuss potential project oppertunities, or to become an MMP partner, please contact:

• Module Coordinator - Dr Páraic Kerrigan (opens in a new window)paraic.kerrigan@ucd.ie or,
• Administrative Support - Ed Moore (opens in a new window)edward.moore@ucd.ie