||Agriculture & Food Science
|Mode of Delivery
||Assoc Prof Kieran Meade
- 20% UCD Alumni Discount.
- 30% Funding with Macra Skillnet* Learn more
Our Communication and Agri-Innovation micro-credential, offered by the UCD School of Agriculture and Food Science, is a short course designed for individuals who want to enhance their communication skills and gain a better understanding of the importance of research, communication, and innovation in the agri-food sector today.
Effective communication plays a crucial role in all professions, and it holds particular significance for those working in, or aspiring to work in, the evolving farming, food and livestock industries. While fewer people are directly farming livestock due to advancements in society, consumers are becoming increasingly concerned about the sources, safety, and welfare of their food. It's highly important for professionals in this industry to effectively communicate with various audiences in a clear, meaningful, and impactful manner.
Communication is also intricately linked to the success of new innovations and the agri-food sector faces urgent challenges that demand innovative approaches to transform research findings into real-world, practical solutions. Effective communication skills facilitate collaboration among diverse stakeholders from different disciplines, all working towards a common goal. It is also critically important to include broader society to foster improved understanding, participation and ultimately uptake of new scientific solutions for the sector.
The primary objective of this micro-credential is to develop students' communication and innovation skills, empowering them for future careers in animal science, food production, marketing, policy, education, journalism, and more. Throughout the course, industry journalists actively working in the sector will deliver guest lectures. Additionally, leveraging partnerships with UCD entities, along with UCD alumni from the field of animal science and commercial companies working in UCD AgTech, the micro-credential will provide valuable insights into the commercialisation of new ideas and the evolutionary process of solutions in the agri-food sector.