AgTechUCD Announces MyGug and OptaHaul as Winners of Second Accelerator Programme for AgTech and Agri-food Start-ups

Pictured at UCD Lyons Farm are Gary Gallagher, Co-founder OptaHaul and Fiona Kelleher, Co-founder and COO, MyGug.

AgTechUCD Announces MyGug and OptaHaul as Winners of Second Accelerator Programme for AgTech and Agri-food Start-ups

The AgTechUCD Innovation Centre today announced MyGug and OptaHaul as the winners of University College Dublin’s (UCD) second annual accelerator programme dedicated to early-stage AgTech and Agri-food start-ups with global potential.

The focus of the 12-week intensive AgTechUCD Agccelerator Programme is on fast tracking the business development and leadership skills of participants and to provide them with the support and guidance needed to accelerate their start-ups in Ireland and internationally.

Following a final pitching event, held at UCD Lyons Farm, in front of a judging panel, MyGug was named the AIB and Yield Lab AgTech Start-up 2023 and received a €10k prize, and OptaHaul was named the Ornua AgTech One to Watch 2023 and received a €10k prize.

Niamh Collins, Director, AgTechUCD Innovation Centre, said, "I would like to congratulate MyGug and OptaHaul, both with significant global ambitions, as winners of our second AgTechUCD Agccelerator Programme. The aim of this programme is to support the commercial development of the participating start-ups by helping them to increase their marketplace visibility, to attract new customers and investors and to forge new partnerships.” 

MyGug, based in Clonakilty, Co. Cork, has developed a micro-scale anaerobic digester that turns food waste into a green renewable energy source, suitable for homes, schools and small food businesses.

The efficient egg-shaped MyGug digester system, which is aesthetically pleasing, converts food waste into a natural gas suitable for cooking and a liquid fertiliser, suitable for use in gardens. The automated system also produces data via an app and dashboard that is valuable to customers for supporting and learning more about the efficacy of sustainability practices.

The company was founded by Kieran Coffey and Fiona Kelleher who completed the programme.

Fiona Kelleher, co-founder and COO, MyGug said, “I am thrilled that MyGug has named the AIB and Yield Lab AgTech Start-up 2023 following the completion of the AgTechUCD Agccelerator Programme.”

Pictured (l-r) are; Liam Phelan, Agri-Development Manager, AIB, Fiona Kelleher, Co-founder and COO, MyGug and David Bowles, Managing Partner, The Yield Lab

She added, “Every year a third of food intended for human consumption is lost or wasted. This food waste can be diverted from landfills and harnessed to create renewable energy. Our ambition at MyGug is to empower our customers to become agents of positive change by using our technology to create renewable energy from their food waste, in the form of natural gas suitable for cooking and a liquid fertiliser suitable for use in their gardens, all year round.”

She concluded, “We are currently selling MyGug digesters to customers in Ireland as well as exporting to the UK and to mainland Europe. We are planning to raise €1 million in seed funding later this year to expand our manufacturing base in West Cork and to accelerate company growth and sales in Ireland and also internationally.”

MyGug has been supported to date with funding from LEO Cork North and West and Enterprise Ireland.

OptaHaul, based in Mullingar, Co. Westmeath, has developed the first route optimisation software solution designed specifically and exclusively for the dairy milk transportation industry. OptaHaul’s SaaS optimisation platform helps dairy processors, cooperatives and haulers to reduce transport costs, increase efficiency and remove vehicle greenhouse gas emissions (GHGs) from farm to plant milk transport.

Gary Gallagher, CEO and co-founder, OptaHaul, who completed the programme, said, “I am delighted that OptaHaul has been named the Ornua AgTech One to Watch 2023 following the completion of the AgTechUCD Agccelerator Programme.”

Pictured are; Gary Gallagher, Co-founder, OptaHaul and Eva Griffin, Sustainability Specialist, Ornua

He added, “Milk logistics is both complex and costly, involving the collection of a perishable product from hundreds or thousands of farms and delivering it to multiple factories, which change often, 365 days per year. Until now the industry has been largely neglected by the large technology vendors as it is quite unique compared to traditional delivery logistics. Our route optimisation platform is designed specifically for farm to plant milk transport and results in reduced mileage thus removing vehicle GHG emissions, reduced costs and less complexity all while ensuring the long-term sustainability of one of nature’s most precious gifts, dairy cows and the milk they produce.”

He concluded, “To date we have secured customers in Central Europe, Ireland and the US and are currently managing some 300,000 unique truck movements per year on the platform. We are currently closing out a seed fundraising round to support our rapid growth in these key markets.”

OptaHaul has been supported to date by LEO Westmeath and has recently achieved Enterprise Ireland High Potential Start-Up (HPSU) status.

AgTechUCD, based at UCD Lyons Farm and part of NovaUCD, is focused on accelerating the launch and scaling of AgTech and FoodTech start-ups in Ireland and has been funded through the Regional Enterprise Development Fund administered by Enterprise Ireland.

AgTechUCD’s focus is supporting founding entrepreneurs as they build their innovative businesses into leading enterprises, though the AgTechUCD Agccelerator Programme, and by providing access to incubation space and to on-farm testing for new products and services at UCD Lyons Farm.

Construction of the AgTechUCD Innovation Centre (ca. 890 sq.m.)  is currently underway at UCD Lyons Farm and will be completed later this year. Facilities at the Centre will include flexible lab spaces, meeting rooms, offices and an exhibition space.

Tom Flanagan, Director of Enterprise and Commercialisation, NovaUCD, “Through AgTechUCD we look forward to continuing to support this latest cohort of start-ups who are based all across Ireland.  As they launch their products and services into markets in Ireland and further afield internationally, they are disrupting the agtech industry, creating opportunities for a more sustainable agri-future.”

The members of AgTechUCD Agccelerator Programme judging panel were; Faye Walsh Drouillard, WakeUp Capital; David Bowles, The Yield Lab; Gianni Matera, Growing Capital; Niamh Sterling, HBAN; James Maloney, Enterprise Ireland; Danny O'Brien, Thrive/SVG Ventures; Liam Phelan, AIB and Tom Flanagan, NovaUCD (Chair).

Pictured (l-r) are; Tom Flanagan, NovaUCD; Eva Griffin, Ornua; David Bowles, The Yield Lag; Fiona Kelleher, MyGug; Niamh Sterling, HBAN; Faye Walsh Drouillard, WakeUp Capital; Gary Gallagher, OptaHaul; Liam Phelan, AIB; Danny O'Brien, Thrive/SVG Ventures; Gianni Matera, Growing Capital; Niamh Collins, AgTechUCD and James Maloney, Enterprise Ireland.

Partners on the AgTechUCD Agccelerator Programme included; AIB, The Yield Lab Europe, Ornua and Herdwatch who provided financial and mentoring support. Additional mentoring support was provided by the Alltech, Virtual Vet, IFAC, HBAN, AWS Activation, Atlantic Bridge University Fund, SOS Ventures, Spark Crowdfunding, Terra Nutritech, Forcefield Active Technology and Enterprise Ireland.

The other start-ups who completed the second AgTechUCD Agccelerator programme in addition to MyGug and OptaHaul were; Acregreen, Agricom, Biotec, Dairy Robotics, Farm Fayre, MILJO, RialtoLabs, Silicate and Well Spent Grain.

Pictured (l-r) are; Billy Kelleher and John Howard, MILJO; Sunkyung Choi and Patrick Nagle, Well Spent Grain; Fiona Kelleher, MyGug; Professor Francis Butler, Biotec; Kevin O'Connor, Farm Fayre; Gary Gallagher, OptaHaul; Joseph McMahon, RialtoLabs; Maurice Bryson, Silicate; Iain Munro, Acregreen and Cormac McHugh, Dairy Robotics.

(Not in photograph are; Nadim Al-Khoury, Agricom; Dr Fergal Tansey, Biotec and Aoife Drennan, MILJO).


30 January 2023

For further information contact Micéal Whelan, Communications and Media Relations Manager, NovaUCD, e:

Editors Notes

Profiles of the other participating start-ups in the second AgTechUCD Agccelerator Programme;

Acregreen, based in Co. Tipperary, is an innovative automated vertical farming technology providing on-site reliable, sustainable and nutritious animal feed to challenging environments where natural resources are in scarce supply. It enables livestock farmers and animal feed providers to sustainably feed their livestock with on-site or locally grown animal feed. Founder Iain Munro completed the programme.

Agricom, based in Co. Cork, is committed to achieving zero hunger by leveraging technology to agri-food supply chain digitization to reduce waste and improve resilience towards climate change, economic and environmental events. Founder Nadim Al-Khoury completed the programme.

Biotec, based in Dublin, provides independent thermal process validation services to the Irish food sector. Biotec has developed a machine learning algorithm that can be used as an early warning food safety management system for food companies to minimise food safety issues. Founders Professor Francis Butler, UCD Centre for Food Safety, UCD School of Biosystems and Food Engineering and Dr Fergal Tansey completed the programme.

Dairy Robotics, based in Co. Kildare, is developing products to help alleviate issues facing the dairy industry, including environmental pressures, animal welfare and farm labour shortages. The company’s first product is a device to perform Mobility Scoring and Body Condition Scoring monitoring the health and welfare of a dairy herd. Founder Cormac McHugh completed the programme.

Farm Fayre, based in Co. Kilkenny, is the world’s first complete field-to-field online cattle sales solution. Farm Fayre has removed all the risks and frictions of dealing with unknown third parties to ensure safety, security, and transparency for all members. Farm Fayre is the future of local Agri trade on a global scale. Founder Kevin O’Connor completed the programme.

MILJO, based in Co. Cork, is developing a modular solution which provides optimal nutrition for a herd based on individual herds’ performance targets to provide the optimal diet for the herds needs while minimising environmental impacts resulting in improved herd performance. Founder Aoife Drennan completed the programme.

RialtoLabs, based in Dublin, has developed a solution to take traditional lab analysis into the field and offer the results in near real-time at the point of measurement. Founder Joseph McMahon completed the programme.

Silicate, based in Co. Sligo, is a climate solutions company leveraging the power of geochemistry to permanently remove carbon dioxide from the atmosphere. By processing returned concrete, concrete that is surplus to requirements, and working with farmers to apply it to their fields, as a soil pH amendment, Silicate removes excess carbon dioxide from the atmosphere and stores it over geological timescales. Founder Maurice Bryson completed the programme.

Well Spent Grain, based in Dublin, creates high-quality and value-added food products such as snack bites called ‘Born Again Bites’ made from brewers’ spent grain providing a win-win solution for breweries and consumers to positively impact climate change. Founder Sunkyung Choi is completed the programme.

The goal of AgTechUCD is to bring together the AgTech and FoodTech ecosystem in Ireland to accelerate the launch and scaling of AgTech and FoodTech companies. AgTechUCD, led by NovaUCD, and funded through the Regional Enterprise Development Fund administered by Enterprise Ireland. and @AgTechUCD