Event: Why Stories Can Give Your Business That Spark

Event: Why Stories Can Give Your Business That Spark

Registration is now open for the third event in the NovaUCD Start-Up Series and is entitled, ‘Why Stories Can Give Your Business That Spark’. 

The event will take place at NovaUCD on Tuesday 27 August, 7:45 am to 9 am and the presentation be delivered by Brian Mac Intyre, Storiesforbiz.com.

Brian has worked as a print and broadcast journalist in Ireland and the US for well over two decades. He later retrained to become a screenwriter and immersive content creator.

Stories can help companies to solve their business problems specifically around customer engagement and staff buy-ins for in-house projects.

Topic which will be covered by Brian during his presentation include;

  • How stories work, why we tell them and why they’re among the most persuasive forms of communication around.
  • The neuroscience of what happens to your brain while listening to stories, and the three chemicals that have a crucial role to play in this regard.
  • The shape of stories, the role of emotion, themes and a handful of other elements that make for great content marketing and ads that truly connect with customers.

Click here to register to attend.


6 August 2019

For more information contact Micéal Whelan, Communications and Media Relations Manager, NovaUCD, UCD Research and Innovation, t: + 353 1 716 3712, e: miceal.whelan@ucd.ie.

Editors Notes

NovaUCD, the hub for new ventures and entrepreneurs at University College Dublin, is Ireland's leading innovation hub with a strong reputation and a proven track record in assisting start-ups to grow and scale internationally.

At NovaUCD we provide purpose-built, state-of-the-art facilities alongside a comprehensive business support programme for our client companies. NovaUCD has supported over 360 companies and early-stage ventures and supported companies have attracted over €760 million of investment and currently employ over 1,040 people directly.

Following a €6.5 million project to develop the Centre’s eastern courtyard we can now support an ambitious community of over 450 people.  We are now seeking high-tech aspiring start-ups who want to locate at NovaUCD and benefit from our unrivalled network of serial and next generation entrepreneurs, private investors and VCs, experienced business mentors and world-class researchers

NovaUCD has been funded through a unique public-private partnership that includes AIB Bank, Arthur Cox, Deloitte, Enterprise Ireland, Ericsson, Goodbody Stockbrokers, UCD and Xilinx. www.novaucd.ie