Advertising a job
This section contains information on advertising your vacancy. Below you’ll find advice and supporting information on newspaper, journal, website and social media advertising. By default, all posts are avertised on the Work at UCD site.
This page relates to advertising core & externally funded posts only. For information on advertising your research funded posts please visit Research Funded Advertising.
Recruitment & Selection Policy
The placing of advertisements is covered under the Recruitment and Selection Policy. The policy of the university is to advertise all vacancies (both temporary and permanent). At a minimum, all advertisements are placed on the Work at UCD website. UCD HR Resourcing Team is responsible for the placement of all resourcing advertisements. Posts need to be approved before advertising.
This page contains a summary of a UCD policy, however, in all cases the Policy remains the definitive source of information on the topic. For more detail,please read the Recruitment & Selection Policy in the UCD Governance Document Library.
Show/hide contentOpenClose All
Once the approved Online PAF and updated Job Description (graded if relevant) are received by HR Resourcing Team, the position should be advertised on the Work at UCD website within 3 working days.
Support from HR
UCD HR Resourcing holds a limited central fund for the cost of advertising non-research funded positions. This covers advertising in our composite based advertising in national press and an additional specialised web-site listing. It may also support limited additional advertising for specialist or traditionally difficult to fill position. Additional advertisement costs will be charged to the School / Unit.
As always, your Resourcing Consultant can help with any queries you have.
- Enquiries to publications seeking projected costs may themselves incur a charge as copy has to be prepared in order to estimate cost of placing the advertisement.
- Press and journal listings are significantly more expensive than web-sites, but in either case HR will seek to establish final costs before a decision to proceed is made.
Is there a limit to the amount of ad’s I can request?
- The cost of advertising will generally dictate the amount of advertising which takes place.
- UCD HR Resourcing Team will facilitate the advertising or your post on any number of locations i.e. press/journals and/or web-sites, having first confirmed your willingness to cover the estimated costs.
How much more expensive are press/journal advertisements compared to a websites?
- Costs for both journal and web-based advertising can vary greatly, but on the whole the cost of specialist press/journal advertisements are often in excess of a €1000, whilst a web-based advertisement may cost as little as €40.
- HR Resourcing does have subscription based memberships with a number of web-advertising locations and your post can be advertised on these sites free of charge; including appropriate research funded posts.
Senior Exectutive Assistant (SEA) positions must be advetised internally first. In the event that no suitable internal candidates arise, the the position may be advertised publically.
On occasion, it may be necessary to pre-screen candidates prior to shortlisting. Pre-screeing can be helpful in instances where it is anticipated there will be a very large volume of applicants applying for a post. Contact your Resourcing Consultant for advice on pre-screening prior to advertising.
On occasion, particular roles may require, or benefit from, advertising in the national press. Because of the need to engage advertising agencies, the cost of such advertising is considerable and is largely borne by the hiring unit.
Your Resourcing Consultant can advise on the timelines, costs and reqirements associated with the various national publications. They can also advise on possible alternatives.
When advertising in the press, it is important to note that timelines are driven by the agency and the publication rather than UCD HR so it is less suitable for posts which have a very short lead-in time.
Circulating your advertisement via membership lists can be a useful way to target a very niche audience.
UCD HR Resourcing Team will attempt to place your ad in any location you request, but certain membership based distribution lists are often outside our advertising scope.
In these instances HR will seek to register the University as a member of the site with a view to gaining access to a targeted distribution list. When membership is restricted to professionals and/or colleagues of a particular discipline, it is recommended that you check to see if a colleague within the School is already a member of the site, and therefore, able to submit an advertising request on our behalf.
Cost of journal advertising
The assigned HR Resourcing Administrator can advise you of your options here, but it is important to note that costs incurred as a result of additional advertising will largely be borne by the School / Unit rather than UCD HR.
Advertising in international press/journal sources: Journals can be useful for targeting a specific market but they are a costly option. These advertisements require assistance from our external advertising agency.
Please note that, as UCD HR will be subject to agency deadlines, timelines and competition closing dates are likely to be impacted upon.
International journal advertising
With support from our external advertising agency HR is able to target any press/journal or website worldwide, assuming of course they are publically selling advertising space and funding exists to cover the expense.
Journals with online sites
HR Resourcing Team would strongly recommend you forgo the expense of advertising in press/journal locations if a web based alternative is available.
Apart from being more cost effective, the level of detail HR can place in a web ad would not be restricted in the same way published advertisements would be i.e. cost is relative to size. In both cases you will reach your target audience, but a web-listing will always remain visible for longer.
Is there always a web-based alternative to press/journal advertising?
As an incentive, some press / journal sources will often include a free web-listing on their site should you agree to place a published ad. Unfortunately, this will often mean that a particular web-site is restricted to advertisers who have paid to advertise in the Journal.
Reducing your costs
Specialist or individual advertisements should only contain the essential elements necessary to attract applicants and refer them to complete details held on the Work at UCD website. This minimalist style also serves to reduce the overall cost of placing press/journal advertisements
On occasion, you may also wish to promote your vacancy in specialist publications. Again, the assigned HR Resourcing Administrator can advise you of your options here, but it is important to note that costs incurred as a result of additional advertising will largely be borne by the School / Unit rather than UCD HR.
Benefits of specialst websites include faster placement and cost-effectiveness. UCD HR will often being able to directly list your vacancy without assistance from our external advertising agency.
On occasion, your role may benefit from additional advertising via social media. UCD HR can provide you with a deep link to the vacancy location on the e-recruitment system which you can use to quickly bring candidates to the application point.
Never accept applications directly from candidates. Regardless of the social channel used, only applications submitted via UCD's online recruitment system before the official closing date will be considered.
Improve your chances of success:
- Use an image in your post
- Comine your ad with interesting content about your unit, research projects or UCD more generally
- Pick your time carefuly!
- Most job searches occur Monday-Wednesday, during work hours. Much lower view-count on Friday afternoon
- If you're aiming at a distant audience, take time-zone information into account
- Share more than once (but not every day)
- See if team members or other colleagues can share
You can maximise the impact of your advertisement by partering with existing (relevant) social media channels. View the full list of social media sites in the UCD Social Media Directory.
Frequently Asked Questions
Show/hide contentOpenClose All
The Resourcing Process section of this webpage outlines clearly the Supplementary / specialist advertising available to you should you with to target additional (or alternative) press and/or websites suitable for the advertising of your vacancy.
Should you not be in a position to recommend a particular journal or website, UCD HR Resourcing Team will seek to provide you with some recommendations.
HR’s recommendations will be based on both historical advertising data, and also, specialist input provided by our external advertising agency.
Contact the HR Helpdesk
The HR Helpdesk is the primary point of contact for all your employment-related queries. We are here to help you with any queries on employee benefits, terms & conditions and HR policies & procedures. If we can’t help you directly we will refer your query to a HR specialist area.
2nd Floor Roebuck Offices,
UCD Belfield Campus.